Silicon Valley is a breeding ground for start-ups, so when a big industry name invests in a fledgling company, there’s probably something in it.
That line of thinking bodes well for shower head start-up Nebia, which managed to solicit funding from Apple’s chief executive Tim Cook.
That’s according to a New York Times report that says the Apple boss has dropped an undisclosed sum into Nebia’s coffers.
It’s worth noting that Apple has confirmed this was a personal investment, and isn’t associated with the iPhone maker.
Michael Birch, the British entrepreneur that co-founded ailing social network Bebo, has also invested.
But what is it about Nebia’s shower heads that have made Silicon Valley execs so keen to part with their cash?
The Nebia shower head in action
Apparently, Nebia’s revolutionary new shower kit can reduce the amount of water used by up to 70 per cent.
An average shower is estimated to use up around 20 gallons of water; Nebia claims its shower heads use just six gallons.
The shower head limits the amount of water that comes through the nozzles, breaking down water into droplets.
Apparently, this actually means more water comes into contact with your body.
Check out the launch video below:
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Nebia is currently testing out its shower heads at the campuses of both Apple and Google, and has just launched a Kickstarter campaign to help ship an initial batch to the public.
It’s seeking $100,000 (£64,000) total, and has already raised $66,000 (£42,000) in a single day.
For $249, you can get an early bird deal on a single shower head. The final retail price will be $399.
Would you throw down cash for a more economical shower head? Let us know in the comments.