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Amazon’s Android app has built in access to rival Appstore

The newest version of the Amazon app for Android devices actually allows users to download applications from Amazon’s Appstore, the rival platform which competes with Google’s own Play Store.

TechCrunch has unearthed a working version of the Amazon Appstore, which has been available since the firm’s last update in early September and has apparently gone unnoticed since.

The Amazon Appstore app is, naturally, unavailable from the Google Play store and requires users to side-load it on to the device in order to use it on their Android devices.

However, now users can simply browse to the Apps & Games section of the regular app, browse and purchase everything Amazon has to offer. All users have to do is enable downloads from “unknown sources” in the Android settings and away the go.

The company is even using the main Amazon app to recommend apps based on physical items the users has previously purchased online?pullquote}.

Effectively this gives Amazon an advantage over even Google as it is able to more easily target users based on what it knows they may be into.

For example, if you’ve bought Minecraft from Amazon, the store may recommend the mobile version of the game too.

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