The newest version of the Amazon app for Android devices actually allows users to download applications from Amazon’s Appstore, the rival platform which competes with Google’s own Play Store.
The Amazon Appstore app is, naturally, unavailable from the Google Play store and requires users to side-load it on to the device in order to use it on their Android devices.
However, now users can simply browse to the Apps & Games section of the regular app, browse and purchase everything Amazon has to offer. All users have to do is enable downloads from “unknown sources” in the Android settings and away the go.
Effectively this gives Amazon an advantage over even Google as it is able to more easily target users based on what it knows they may be into.