When is Amazon Prime Day 2019? What to expect in Amazon’s sale

Amazon’s annual sale for faithful Prime subscribers sees major savings on TVs, headphones, SD cards, smartphones, tablets, electric toothbrushes, games consoles and much more. Our hub is here to guide you to the best deals available this Amazon Prime Day.

There are just a few weeks to wait until Prime Day. We’d say that the deals are set to flow forth, but with hundreds of thousands of individual item discounts expected, perhaps ‘flood’ would be a more appropriate word.

Rather than have you waste precious time sifting through all the fine deals that are still out there as the seconds tick down, we’ll be assembling the ones that should matter to you.

Scroll down to find out more about Amazon’s special deals day. In the meantime, we’ll be filling this page with the latest and greatest Amazon deals ahead of Prime Day itself.


Deals live now:

Headphones | SoundbarsTVs | Laptops | Amazon Echos | Amazon KindlesAmazon Fire Tablets | Smarthome

Amazon Prime Day 2019 – Everything you need to know:

What is Prime Day? | When is Prime Day 2019?What is Amazon Prime? | Should I wait for Black Friday? | When Should I Sign-Up for Amazon Prime?What Were the Best Selling Products for Prime Day Last Year?What are the Differences Between Amazon Music and Music Unlimited?What is Prime Video?


Amazon Prime Day – Deals Live Now

Can’t wait for Prime Day? Amazon has plenty of discounts available right now that are worthy of your time – and we’ve found the best of them.


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When is Amazon Prime Day

Amazon Prime Day 2019 Guide

What is Prime Day?

The very first Amazon Prime Day took place in 2015, introducing a special day of discounts to those faithful customers who had signed up to the company’s Prime subscription model. This year will be the fifth Amazon Prime Day, and it’ll be the online retailer’s biggest sales event of the year – at least until Black Friday in November.

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When is Prime Day 2019?

Amazon has yet to announce the date of this year’s Amazon Prime Day event. But judging from previous Prime Days, we’d wager that it’ll be take place on a Monday in mid July. Amazon Prime Day 2018 took place on Monday July 16, while Amazon Prime Day 2017 took place on Monday 19 July. Looking at the calendar, Monday July 15 sounds like a good bet for Amazon Prime Day 2019.

Interestingly, while it’s called Prime Day, the event typically takes place over a period longer than 24 hours. Prime Day 2017 lasted 30 hours, while Prime Day 2018 went on for 36 hours.

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What is Amazon Prime?

Let’s back up for a second. What exactly is this Amazon Prime service that somehow warrants a day being named after it?

Amazon Prime is the all-encompassing subscription service offered by mega online retailer Amazon. For £79 a year (or £7.99 per month), you will get free expedited deliveries on millions of Amazon products, as well as free access to the Prime Video streaming service and access to books and music.

Another benefit, of course, is that Prime members get to partake in Amazon Prime Day. Which is what we’re all here for, after all. You can sign up for a 30-day trial, so we’d recommend doing so some time towards the end of June if you haven’t already.

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Should I wait for Black Friday 2019?

We’ve already mentioned it, but Amazon Prime Day isn’t actually the ultimate Amazon deals event. That would still be Black Friday, which takes up a whole week later in the year. Which begs the question: should you wait for Black Friday instead of taking advantage of Amazon Prime Day?

No. We don’t think you should. The biggest reason not to is that Black Friday is still months away. Are you really going to go without that item you’ve had your eye on, which has been heavily discounted for Amazon Prime Day, just because it might be featured in an even bigger deal in November? No. That would be silly.

Also, while Amazon’s Black Friday event is certainly bigger than Amazon Prime Day by most metrics, the best deals will be found in July’s event. As Fortune reported last year, “76% of the deals on Prime Day 2017 were better than Black Friday”.

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When Should I Sign-Up for Amazon Prime?

Of course, you won’t be able to benefit from the thousands of deals on offer unless you’re a Prime member. But when exactly should you sign up for an Amazon Prime membership? And why does that question even matter?

Amazon Prime is the subscription service offered by the world’s biggest online retailer, Amazon. For just £79 a year – or £7.99 per month if you want to break it down into manageable chunks – Prime will get you free one day deliveries on millions of Amazon products.

Besides this, Amazon Prime will grant you access to the Prime Video streaming service, 2 million songs on Amazon Music, and a cut-price deal on the Amazon Prime Music Unlimited streaming service. Prime members also get access to over a thousand books, magazines, comics and Kindle Singles through Prime Reading, as well as unlimited online photo storage.

If Amazon Prime Day is your main reason for signing up to Prime, you might want to hold off for a while. You see, Amazon offers a 30 day free Prime trial for first time subscribers. If you get to the end of that month-long period and decide to opt out, you’ll get all of the advantages of Prime – including Prime Day access – without paying a penny.

The main issue with this is that we don’t know when Amazon Prime Day will fall in 2019. You might want to wait until Amazon announces the date for Prime Day before claiming your free trial. If you don’t want to wait, though, previous experience tells us that Prime Day will fall in mid-July.

Whatever the date, we’d recommend waiting until at least the end of June to sign up for an Amazon Prime membership. If you’re intending on keeping Prime rolling beyond the free trial, of course, then subscribe away.

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What Were the Best Selling Products for Prime Day Last Year?

Ever since 2015, Amazon Prime Day has offered massive savings on hundreds of thousands of Amazon products – provided you’re a Prime subscriber, of course. We’ve taken a look back at Amazon’s own reporting on the biggest sellers of Prime Day 2018, and you can bet your bottom dollar that these results will be influencing the deals of 2019.

The best sellers worldwide were the Fire TV Stick with Alexa Voice Remote and the Echo Dot. Prime Day 2018 was also the biggest event ever for Echo devices with screens (so the Echo Show and Echo Spot), as well as for Fire TV devices and Kindle e-readers.

More generally, the most popular categories on Amazon Prime Day 2018 were Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen. Customers purchased more than five million items in each. How about the UK specifically? Here in Blighty, the best sellers for Amazon Prime Day 2018 included a Bosch Cordless Drill, Philips Hue Personal Wireless Lighting Light strip, and Finish Dishwasher Tablets. We do love our dishwashers.

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What are the Differences Between Amazon Music and Music Unlimited?

Amazon Prime Music is a “curated” (read: limited) music streaming service that’s included with every Amazon Prime subscription, granting members access to just 2 million tracks. Playback of those tracks is unlimited and ad-free, but you won’t find all of your favourite music on there.

Amazon Prime Music Unlimited, on the other hand, is a full-on music streaming service that competes with the likes of Spotify, Apple Music and Google Play Music. It gives you unlimited access to a Spotify-trouncing 50 million songs, which can be streamed to your smartphone, laptop, or Alexa-empowered device.

Again, it’s ad-free, and you can download your tracks for listening whilst in airplane mode or in poor signal areas. Like its chief streaming rivals, Amazon Music Unlimited is available to anyone for £9.99 per month. But there are a couple of ways to get it for cheaper.

If you’re a Prime subscriber, you get the service at a discounted price of £7.99 per month. Elsewhere, you can sign up for a single device plan, which streams to a single Echo or Fire TV device for just £3.99 per month. Whichever option you choose, there’s a free 30 day trial for first time subscribers.

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What is Prime Video?

An Amazon Prime membership is about more than free deliveries and Prime Day offers. It’ll also get you access to one of the finest video streaming services around in Amazon Prime Video. This is a video on demand service that provides unlimited access to more than 15,000 movies and TV episodes. Many of those shows will be familiar from terrestrial TV and rental services, but there’s also a whole bunch of Prime Originals and Prime Exclusives on offer.

All of this content is freely available to all Amazon Prime members. In this context, it’s perhaps worth considering the £7.99 per month Prime plan. Essentially, you’re getting Prime Video in addition to all of the other Prime perks – including free deliveries and Prime Day access – for less than the price of a Standard Netflix package. You also get a 30 day free trial as standard on a Prime membership, while students can sign up for an extended six month trial.

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