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Nokia Lumia 720 review

Andrew Williams



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Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720
  • Nokia Lumia 720


Our Score:



  • Good-looking body
  • Nippy performance
  • Solid build


  • Price feels slightly too high
  • Low screen resolution too often evident

Key Features

  • 4.3-inch 480 x 800 pixel IPS screen
  • Dual-core 1GHz Qualcomm MSM8227
  • Windows Phone 8 OS
  • 8GB internal memory, expandable
  • Unibody design
  • 6-megapixel camera with LED flash
  • Manufacturer: Nokia
  • Review Price: £249.00


Microsoft’s Windows mobile OS once only appealed to geeks and weirdos, but how times have changed. Windows Phone 8 is arguably the slickest mobile phone system available, and matched with Nokia’s great hardware design it makes mobiles like the Nokia Lumia 720 super-desirable.

The Nokia Lumia 720 is a solid mobile phone whose appeal is only dulled by a slightly too-high price and the lingering limitations of lower-end Windows mobiles.

Nokia Lumia 720 – Design

Nokia’s Lumia phones are some of the most attractive you can buy. The Nokia Lumia 720 borrows the styling of the Lumia 800, a phone that managed to separate itself from the smartphone masses using a plastic body that felt as high-end as a swanky metal one.

Nokia Lumia 720 4

It does this with a unibody-style design. You can’t remove the back plate, and any access to slots is granted through little trays that pop-out with the help of a paperclip – like the iPhone SIM tray. These two approaches to the bodywork help the Lumia 720 feel well-built and high-end.

There are two pop-out slots here, one for the microSIM on the top edge and another for the microSD memory card, on the left edge. Nokia Lumia 720 14

Not all of the Lumia range phones have a memory card slot, but it is needed in mid-range mobiles like this. There’s just 8GB of internal memory, only 5.5GB of which you have access to. This will soon be gobbled up if you want to play music, games or videos on your phone.

However, the Nokia Lumia 720’s body is all smooth curves and soft-touch finish, giving it a great in-hand feel. Its build is superior to the Nokia Lumia 620, which uses a removable battery cover, is a bit chunkier and has less sophisticated curves. The Lumia 720 is less cute, but classier.

Like all the other Nokia Lumia phones, attention has been paid to button placement.

The button trio sits along the right edge like line of students waiting for assembly. The power button lies right under your thumb, the volume rocker just above it and the camera shutter button down the other end, roughly where it’d be positioned in a compact camera.Nokia Lumia 720 12

Unless you’re desperate to have access to the Lumia 720’s battery, there’s little to dislike about this phone’s body. Its colour saturated polycarbonate frame doesn’t show up scratches, it feels solid and looks great. It only misses out on some of the stylistic boldness of the top-end Lumias, which have more severe edges for a bit o’ extra Philippe Starck-style intensity.

Nokia Lumia 720 – Connectivity

The Lumia phones are about looks, but offer solid connectivity future-proofing too. Hardware connections are limited – just a microUSB slot and 3.5mm headphone jack alongside the memory card slot – but wireless is another story.

The Nokia Lumia 720 has Wi-Fi, GPS, NFC, Bluetooth 3.0, Wi-Fi hotspot creation and integrated cloud storage through Microsoft’s Skydrive service. All you miss out on is 4G, which doesn’t generally feature in phones of this price yet.

Nokia Lumia 720 5

Nokia Lumia 720 – Screen

A long-standing complaint of Windows phones is that they’ve tended to offer low screen resolutions. Nokia remedied that with the Lumia 920, which has a 720p screen, but the Lumia 720 is stuck with 480 x 800 pixels.

This is low for a 4.5-inch screen like the Lumia 720’s. Native areas in the operating system don’t look too bad as Windows Phone 8 employs text smoothing to mitigate the rubbish resolution. However, third-party apps and browsing show up the blocky screen clearly. And even Microsoft’s best efforts can’t mask that the Google Nexus 4 – a phone of a similar price – has well over twice the number of pixels and is much sharper as a result.

Nokia Lumia 720

Display quality is decent thanks to the Nokia Lumia 720’s IPS panel. However, it seems to use some form of image sharpening that creates some harsh-looking aftefacts in high-contrast images.

Carrier pricing updates & information supplied by WhistleOut


February 25, 2013, 1:57 pm


Moss Patiphan Choothong

February 25, 2013, 4:57 pm



February 26, 2013, 9:09 am

can we change back panels?


February 27, 2013, 10:01 pm

It's already on clove for £299.99.


March 1, 2013, 11:14 am

It's a unibody design, so no I'm afraid. The 820 and 620 use interchangeable backs, but the 720 is a better all-rounder than both (The Lumia 620 is a bobby bargain tho).


March 21, 2013, 10:21 pm

Rather poorly researched review:

"Like so many current Nokia phones, the Nokia Lumia 720 has a ClearBlack screen. However, what this means varies depending on what phone you’re looking at – it’s a marketing term and little more in actuality."

This is entirely wrong. What ClearBlack refers to is precisely defined (polarizing light filters). Nokia has published a few whitepapers on it. ClearBlack display technology is great. Nokia holds the world record in low reflectivity displays because of it. The marketing term you are thinking of is likely PureMotion.

"but the low pixel density will become clear in apps that have less visual optimisation..."

I develop apps. The concept of some apps having 'less visual optimization' is, frankly, ridiculous. All text is rendered identically in every app.

"...Most notably, small text in the browser quickly becomes unreadable where it would be quite clear on something like the iPhone 5."

Yes, it becomes unreadable at text sizes most people would find too small to read one way or another. If someone has really good eyesight or prefers reading very small text, yes, then a higher resolution display is required. However, this device costs less than half of what an iPhone5 costs off contract. Comparing the two is a bit ridiculous.

"The most recent new addition to the Nokia app roster, though, is Nokia Music Plus, which is a Spotify alternative that costs"

Why not also mention that Nokia Music is one of the best FREE music streaming service available which includes offline capabilities, and then explain what extras you get for the subscription based Noka Music PLUS which costs $3 a month?


April 30, 2013, 1:34 pm

The screen isn't 4.5" it is 4.3" and voice guided navigation is limited to one country.
Why did Mix Radio become unappealing, was the selection poor?


October 8, 2013, 10:14 am

how to stop automatic update


October 16, 2013, 7:47 am

why hangouts/ Gtalk not available in phn .....it should be there ....even we cannot upload the videos and audios in wats app ...

My face

October 22, 2013, 8:55 pm

Amazing phone


November 4, 2013, 5:28 am

i m in dilemma which mobile to buy sony xperia L or lumia 720 ??

Ernesto Manríquez

January 22, 2014, 9:11 pm

Just got this phone on an amazing deal, $159. Amazing buy for that price. If you can get a discount on this phone. buy it.

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