Doing away with the traditional Sky contracts, NOW TV brings pay-as-you-view Sky Sports and Sky Movies content to the masses, with the monthly movie and daily sport passes able to be purchased for a more customisable and personalised viewing experience. The announcement of NOW TV for PS3 brings Sony’s console in line with the Xbox 360 which already supports the service.
“More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices – and NOW TV is here to meet that demand,” Gidon Katz, Director of NOW TV said. “Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones.”
Suggesting that NOW TV users could soon benefit from a wider range of content, Katz added: “At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”
With consumers able to trial the movie elements of NOW TV free for 30 days, the new PS3 compatibility means that Sony gamers could use their console to watch tomorrow’s final Lions test which is exclusive to Sky Sports. With a NOW TV Sky Sports day pass, users are given 24 hour access to all Sky Sports channels for £9.99.
As well as being available on the PS3 and Xbox 360, wannabe NOW TV users can access the internet service via PC, MAC, iPhone, iPad and a range of Android handsets as well as across YouView systems.
Despite the PS4 being on the horizon and much of Sony’s efforts being focused on the Xbox One rival, the Japanese manufacturer has been keen to stress that it will not be turning its back on PS3 gamers anytime soon.
With NOW TV for PS3 the latest addition to a growing list of media service to have hit the aging console, Fergal Gara, Vice President and Managing Director for Sony Computer Entertainment UK said: “Adding Sky’s amazing content via NOW TV to the PlayStation 3’s services is a real boon for our millions of UK customers.
“Streaming great and exclusive sports and movie content to the family TV is a huge enhancement to the PlayStation entertainment portfolio.”
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