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Samsung to target its wearables at business users

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Samsung Galaxy Gear

Smartwatches could become the new Bluetooth headsets, with Samsung suggesting the business market could be where wearables come into their own.

With wearables – and smartwatches in particular – currently acting as the main buzzwords of the tech space, much attention is being paid as to how these often expensive products will fit into the market alongside the now omnipresent smartphone.

Despite the likes of the Samsung Gear 2 having been heavily targeted at the consumer market, the Korean manufacturer has now suggested that B2B users could be what ultimate helps drive wearables to the masses.

“We are seeing a massive growth in this area, not just from the consumer side – you would expect the usual health benefits of using your Galaxy Gear, for monitoring your steps during the day or your heart rate – but we are seeing great applications being worked on now for the business space as well,” Phil Oldham, Samsung’s UK head of enterprise marketing said.

Speaking during the company’s 2014 Future Scape showcase, Oldham offered further insight into how wearables could benefit a number of areas of the business space as consumer sales continue to underwhelm.

“Wearables are perfect for anywhere you need two hands free to be working,” he said.

“We are already talking to roadside assistance, so if you’re mending a car on the side of the road, your hands around the engine, you don’t want to be fishing a mobile phone out of your pocket.”

Giving further potential user cases, he added: “We are talking to healthcare providers. If you’re working in a hospital, you quite often need your hands free and don’t want to be looking at a pager or a mobile device.

“We are also talking to retailers. The latest Samsung Gear devices have a camera which allow you to scan barcodes. What could be easier than when you’re walking around a store, instead of having a handheld device to do a stock check or a price check on a barcode, you can just scan it with your watch.”

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