Samsung has once again created an advert to mock Apple. This time it’s aimed at fanboys queuing for the iPhone X…
Samsung has tended to allude to Apple in previous adverts, but this ad goes straight for the company’s jugular.
Titled ‘Growing Up’ the ad follows an iPhone fan upgrading through the iterations of Apple’s phone, starting in 2007, each time poking fun at various limitations the iPhones have.
Samsung throws shade at the lack of usable storage on the 16GB iPhone 4, mocks the iPhone 5S for its ‘small’ 4-inch display when compared to the 5.5-inch screen of the Galaxy Note 3.
- Buy now: iPhone X (10GB) on O2 for £49/month, £185 upfront
- Buy now: iPhone X (25GB) on EE for £47.99/month, £259.99 upfront
Moving forward to 2016, the South Korean tech company lightly ridicules Apple for being behind it in failing to add water resistance to the iPhone 6, while a Galaxy S7 Edge can survive a dunk in the drink without needing a rice bath afterwards to dry it out.
Rolling on to 2017, and Samsung’s advert raises a metaphorical eyebrow at Apple’s decision to drop the headphone jack with the iPhone 7, and that it lagged behind the Galaxy S8 in offering wireless charging.
Concluding, the advert’s iPhone fan switches over to a Galaxy Note 8, and wanders past the people queuing for an iPhone X shaking his head at them in a rather smug manner.
https://www.youtube.com/watch?time_continue=20&v=R59TevgzN3k
The gist of the ad is to present Samsung as the smartphone maker that’s one step ahead of Apple, though we noted that the exploding Galaxy Note 7 didn’t pop up in the ad…
This latest advert is just the tip of the iceberg when it comes to fuelling the debate between Android and iOS fans over which platform is superior – and with the release of the iPhone X, that debate is bound to spark up with some gusto over the coming weeks.
Related: Best Android phones
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
