Samsung's flagship smartphone has sold 10 per cent more than its predecessor, the Galaxy S4, it has emerged, with sales figures reaching 11 million units.
The bad news for Samsung is that its profits are still down overall in the mobile division. It's reasonable to assume that while sales are up, so too is marketing spend, which will have an overall effect on profitability.
It's also fair to say that these days, with the Note 3, LG G2, iPhone, HTC One M8 and Sony Xperia Z2 there are hardly a shortage of really great high-end phones. So, to some extent it's to be expected that the flagship phones might see some of their total sales eroded. So from that point of view, Samsung's 10 per cent increase is pretty remarkable.
It's also possible that consumers were not overwhelmed by the S5's features, and are waiting for a phone like the LG G3 to arrive, which adds a higher resolution screen and other rumoured features that aren't to be found on other devices. There are rumours that Samsung will itself launch a new higher-end handset, which will be called the Samsung Galaxy S5 Prime and will also have a 1440x2560 resolution, quad-HD screen similar to the one rumoured to be in the LG G3.
While this is good for Samsung as a whole, it does beg the question of what will happen next year when new features might be even less abundant and the firm needs to increase sales figures for the Galaxy S6. Time will tell of course, and we've got a new Galaxy Note coming in the meantime.
Read more: Best Mobile Phones of 2014
Via: Ars Technica