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PS4 and Xbox 720 release date coming autumn with $400 price tag?

Luke Johnson


Microsoft Xbox
Microsoft Xbox

Adding to the continuing console rumours, new reports have suggested that both the PS4 and Xbox 720 release date will both be held this autumn with each Nintendo Wii U rival to cost around $400 (£249).

With an October Sony PS4 arrival reportedly set to be followed by an Xbox 720 release date in November, industry analysts at Baird Equity Research have suggested that the gaming industry’s two biggest players are to duke it out ahead of the lucrative Christmas shopping rush later this year.

With June’s LA based E3 expo a continuing highlight on the annual gaming calendar, reports have suggested that both Sony and Microsoft will shun the high-profile stage for their respective PS4 and Xbox 720 launch events, instead opting to ovoid the competitive clutter and host individual unveilings in May, similar to Apple’s iPhone and iPad launch events. Despite these grand unveiling brushoffs, it is likely that E3 2013 will mark the public’s first opportunity to sample the next-gen consoles.

"Given the fragile state of the console game market, we expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware," Baird analyst Colin Sebastian stated in a note to investors.

Discussing the as yet far from confirmed Xbox 720 specs sheet and unknown PS4 features list, Sebastian claimed that both the PS3 and Xbox 360 follow-ons will implement a PC-based architecture to capitalise on growing online markets.

"Our checks suggest that next-generation console hardware will be largely built from 'off the shelf' high-end PC components, along with hybrid physical/digital distribution models, enhanced voice controls and motion sensing (Kinect integration with every Xbox), and broad multi-media capabilities," the Baird analyst said.

"Moreover, a PC-based architecture (Intel chips in the case of Xbox) should have a number of advantages over custom-developed silicon: for one, the learning curve for software developers will be shorter than completely new technology. Second, the cost of production and retail price points should be lower than prior console launches.

"Third, it will be easier to build online services around PC chip architecture, including flexible business models (free-to-play, subscriptions) and multi-media (over the top) content offerings. For Microsoft, this design will also allow for more integration with Windows 8 and Windows Mobile devices.”

Adding to further Xbox 720 rumours, the Baird report has cited “a number of companies involved in video game development and distribution,” in offering a potential insight into the upcoming PS4 and Xbox 720 prices.

With the two devices expected to retail between £350 and $400 at launch (£218 - £249), the claimed console prices would see the Xbox 720 price line up roughly the same as its 360 predecessor whilst the PS4 arrival will be considerably cheaper than the $499 and $599 PS3 launch models.

Whilst the gaming community eagerly awaited the arrival of the PS4 and the Xbox 720 release date, Sebastian has tipped 2013 to mark the dawn of a dominant era of tablet based gaming, stating “we expect that 2013 will also be remembered as the year that tablet games go mainstream.”

Is $400 too much for a new console or will you be more than happy to splash the cash to get your gamepads wrapped around a PS3 of Xbox 720 launch model? Let us know and share your thoughts on which console will rule the roost via the Trusted Reviews Twitter and Facebook feeds or through the comment boxes below.

Via: GamesIndustry

Jack Westrop

January 16, 2013, 8:04 pm

Is £250 too much? I am all for competitive price points, but how exactly is a new console at the same price point as the current gen going to offer significant technological advancement? This is a piece of hardware that really needs to last a minimum of 5 years, preferably 5-10. At this price point I can't see how the console would be very future proof. Given these are the launch prices and should be expected to drop dramatically after 2 years, I would have expected a launch price of around £350-£400, the longevity better hardware gives is worth the expense, even in this economic climate. Also, if the new consoles were to be priced at £250, then immediately the current gen should be lowered to around £99. Current gen has only just reached £199 - £250 itself, I doubt they will cut this by £100 in the space of a few months - even despite Sonys recent outing with the super cheaply built (but not actually that cheap) super slim console.
Next Gen will launch around £350.

'With the two devices expected to retail between £350 and $400 at launch'

are you just getting mixed up between £ and $. Sigh. There is also a typo, 'ovoid'

aaaand 'the learning curve for software developers will be shorter than completely new technology' You dismiss the possibility of a 'super cell' broadband engine, which playstation devs could apply their existing knowledge to from the cell engine. Anyway.. yeah

Ben infinity

January 16, 2013, 9:50 pm

Xbox will be released before November 2013

Ben infinity

January 16, 2013, 9:56 pm

It's selling at that price at the moment because people are buying it at that price at the moment. Supply to the demand

Geoffrey Froude

January 16, 2013, 11:26 pm

I highly doubt this i really do, they will announce the "PS4" at E3 this year and release it in 2014 "20 years of Sony Playstation" They would be fools not to milk that. with countless bundles etc. Also we would have heard numerous vendors with hints of PS4 release titles with either new games or new squeals etc... nope not this year.

Jedi Spectre

January 17, 2013, 3:53 am

If they are both out before before December @ $400.00 each...I'll try to wake up from my dream and buy both. I don't expect the PS4 to be out until early 2014; but it wouldn't surprise me given that Microsoft got a huge jump on Sony last time. If both consoles are only selling for $400.00 I would be shocked. I think that would mean they have a "higher end" version in the pipes to sell for more as soon as the first shipments deplete. I think that the expected price point to be a little higher. My guess is $500.00+ but what do I know I'm just a guy who likes to play video games.


January 17, 2013, 10:03 am

That doesn't sound at all unrealistic to me - the hardware specs in the 360 are looow. The PS3 had the new Cell processor which had higher dev costs associated with it, hence the higher price tag (and the internal bluray drive).

If manufacturers decide to go for off the shelf components from Intel/AMD/nVidia then what reason would there be for the consoles to cost more than £300?


January 17, 2013, 11:56 am

I to have reservations about the power of the two consoles at $400 or 300 or so pounds. I want a the ps4 and the xbox 720 to blow us away with there graphics at the price I dont think they can.Its going to be a shame if thats true because I won't buy one. Instead I'll buy a top of the line Alienware game computer now thats state of the art game machine.
Sony and Microsoft please take note some people out there don't care that much about price they just want state of the art CPU and GPU chip sets inside there consoles with hell of load of memory that will last 6 or so years. Dont go down that road that Nintendo did with the Wii u with very low specs to meet a price point. . Fingers crossed they dont go cheap.


January 17, 2013, 2:37 pm

If they are going to keep the price of the hardware very low I suspect that means they are going to try to recoup their money by keeping software prices very high, possibly by forcing people to buy games and videos online through controlled distribution channels with no secondhand market or special offers in supermarkets to chip away at profit margins. Sony's idea of a fair price for its games online, even for old games, are at least one-third higher or even double what you can buy them for in the shops. I suspect that also means paying subscriptions for internet access to Microsoft and Sony controlled sites and restrictions on access to anything that doesn't bring in a substantial return. Be careful what you wish for!

Jack Westrop

January 19, 2013, 11:54 pm

If Sony/ MS see they can still make £250 on a current gen console, you think they will accept the same rate for a new one? No, whatever the consoles cost to manufacture, they will sell them for £300-400, which will also probably be at a loss on each unit like the first couple of years for the PS3/360...

Jack Westrop

January 20, 2013, 12:02 am

The specs for current gen consoles at launch were very high! Granted, a gen or two behind their contemporary high end PC's, but they represented an enormous jump from the PS2/Xbox. Sony and MS know their market demands new hardware that really outdoes their predecessors. Not so much to ask being 7 years apart... No one is going to buy anything that's just a little bit better that the outgoing current gen, unless it delivered something new and innovative that doesnt need power, this however is Nintendo market... Like it or not, graphics and hardware grunt are a major selling point, and no, a high end gaming console will not be cheap... £300 is the minimum the next gen will cost at launch, will I reckon £400 being the maximum. The current gen still retains for £250... they will not just accept a straight swap, they are allready making £250 per unit, if they wernt going to charge more, then what would be the incentive to move to next gen

Alex Walsh

January 21, 2013, 3:04 pm

Both machines will be designed to deliver a solid 60FPS at 1080P. PC gamers laugh at such a "low" resolution nowadays- the monitor group test on here was full of people asking why 2,560x1,600 was spurned.

You don't need a tremendous amount of grunt to do visuals a hell of a lot better than the 360 and PS3 at 1080P- a Radeon 7850 will do that reasonably well.

Having said that, how much in terms of PC architecture will you get for your money, even with bulk discounts?


January 22, 2013, 10:28 am

What you've said is absolutely true, I think I haven't made my point very well. By todays standards the hardware is quite low spec, but the graphics are getting better and better - Halo 4 is definitely a great example of this.

My thoughts were that is won't take an awful lot more power to get graphics that are pretty much cinematic (much like World In Conflict was on the PC).

I got my 360 Slim (250gb) for £190 - so lets call it £200. Now the new one would be double that price, seems like fair cop to me, better specs, better additional hardware (such as draft AC wireless perhaps, bluray etc). Bearing in mind that prices for BluRay players have come down since they were launched - £350-£400 seems pretty accurate.

Enver Eeyilmaz

February 1, 2013, 9:38 pm

Alienware is nothing but worthless garbage now that DELL bought them off, Im not sure how much dell is involved in the making process of these computers but either way ASUS is top of the line cutting edge quality stuff where dell is almost down there with gateway...


February 19, 2013, 4:03 am

Yeah they will nickel and dime customers to death for DLC and whatever else they can come up with. I'm a lightweight when it comes to gaming so it won't impact me so much but I can see it catching up with those that are really serious about gaming.


February 22, 2013, 12:53 am

LOL I have an alienware and its great, 100-300 fps on games without charger... the only thing that sucks about alienware is DELL'S customer service, they don't make the laptops, they let people make it.

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