Home / News / Mobile Phone News / Nokia Lumia 1020 ad mocks Apple and Samsung offerings

Nokia Lumia 1020 ad mocks Apple and Samsung offerings

Sam Loveridge


Nokia Lumia 1020
Nokia Lumia 1020

The latest Nokia Lumia 1020 ad mocks the camera capabilities of rival products from Apple and Samsung.

Playing on the rivalry between iOS and Android, Nokia is attempting to make its new Nokia Lumia 1020 smartphone stand out from the competition.

The new Nokia Lumia 1020 shows off the camera quality of the latest Nokia flagship, mocking the offerings from Apple and Samsung directly.

People in the video are clearly holding Apple iPad 4 units, the iPhone 5 and Samsung Galaxy S4 smartphones, with Nokia making specific references to key photography features of the competitor’s products.

At one point there is reference to Apple’s panorama mode, with another reference made later on to the Drama Shot feature introduced with the Samsung Galaxy S4.

“2007 called and it wants its camera phone back,” states one character holding an S4 to a lady clearly holding a white iPhone 5.

As all the other smartphone users clamber around in great disarray to get the best shot of the children on stage, the couple with the Nokia Lumia 1020 is sitting smugly at the back of room.

“With the Nokia 1020, we’ve got the best seats in the house.”

Nice one Nokia.

Nokia Lumia 1020 Features

The Nokia Lumia 1020 was unveiled on July 11 at a dedicated “41 million reasons” event in New York, with the Finnish company claiming they had reinvented zoom with its new camera-centric smartphone.

Packing a 41-megapixel sensor camera with Carl Zeiss lens technology, the Nokia Lumia 1020 uses oversampling technology to allow users to zoom into details on the images they’ve taken, without impairing the quality of the picture.

Running Windows Phone 8 on a 4.5-inch 1280 x 768p resolution AMOLED screen, the smartphone has a 1.5GHz dual-core Snapdragon S4 processor with 2GB of RAM and 32GB of internal storage.

Unfortunately the Nokia Lumia 1020 only has a 2000mAh battery, but users can purchase the Nokia Camera Grip accessory that snaps onto the phone and offers easy access to camera features, adds a tripod screw mount and an additional 1,200mAh battery.

The Nokia Lumia 1020 should touch down in the UK on September 5 for £599.99 SIM-free.

Next, read our Nokia Lumia 1020 vs 808 PureView comparison.


August 23, 2013, 2:41 pm

It's all fun and games til someone mistakenly upgrades to a Windows Phone and realises they've made a huge error. Like me.


August 24, 2013, 4:12 pm



August 24, 2013, 5:35 pm

I just returned my Lumia 928 after 30 days of apps, battery life, update,audio and text issues(windows discussion groups are full of posts on these issues) . Its a fantastic low light photo device, no doubt. VZ introduced its flagship 928 windows phone in mid May. By mid august "flagship" was selling for free on VZ. I got lost twice (one for 30 miles) waiting for MapQuests "voice,turn by tun nav app that adjusts to drivers route" to do its thing. That app never did. 2 emails to Mapquest "customer service" for this issue went unanswered. Hope the 1020 works out The 928 is a very nice phone ,when it works.


August 26, 2013, 8:19 am

The camera takes pics like dslr, so clear and sharp, so much better than my galaxy and my mates iphone 5


August 26, 2013, 5:42 pm

Does not sound like the phone is the issue here.


August 26, 2013, 10:10 pm

Now I Know why I have a lumia 920 Windows phone, because I am smart :) lalalalala
About cigs645 comment below, he is copying the same comment thru 1020 news, another Google pundit? so many these days...

comments powered by Disqus