Imaging giant Nikon has, somewhat surprisingly, revealed an intriguing action camera designed for capturing 360 images and video.
The lenses on the front and back of the camera see the world in a sphere according to Nikon, allowing the camera to capture the full 360-degree spectrum.
This approach differs from some 360-degree camera-makers, which choose to use a larger array of sensors in order to capture all of the angles.
The KeyMission 360 also records video in 4K, another boon for early adopters.
The GoPro-challenging device will also withstand some punishment since it’s waterproof to 100ft and can be dropped from 6.6ft without harm.
The KeyMission 360 is also equipped with Nikon’s own Vibration-Reduction tech to prevent unwanted motion during your action-packed adventures.
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The launch of a 360-degree action camera is a rather un-Nikon-like move for a company that's traditionally hesitant to dive head-first into new imaging trends.
The DSLR specialist has never launched an action camera before, let alone one capable of capturing the full visual spectrum. In this case, it's even beaten GoPro to the punch.
Full spec details are still a little thin on the ground. There’s also no word yet on the pricing, but it will be available sometime in spring.