Motorola: Making the Moto 360 round was worth sacrificing other features

The Moto 360 has grabbed consumer attentions with its round display, and now Motorola has claimed ensuring the smartwatch was bestowed with a circular face was worth sacrificing and limiting other features.

Speaking exclusively with TrustedReviews recently, the Moto 360 maker has suggested the smartwatch’s round form might have compromised other elements, but opening the device to such restrictions was ultimately the right move.

Making it round was the most important thing and maybe sacrificing some of the other stuff was the right decision to make it look like a real watch,” Christophe Janeba, Motorola’s International Portfolio Director told us.

Highlighting battery life and charging restrictions as two such compromises, Janeba has claimed the watch’s round face has helped the company grab the smartwatch limelight.

“Protecting the watch with IP67 by getting rid of all the ports and making it round, that’s the most important thing for getting techy people using smartwatches,” he said.

“Moto 360 is a real watch. That has always been the intention of it – not necessarily to go for a smartwatch, but to build a real watch. A real watch needs to be round.”

With Janeba claiming Motorola’s primary focus with the 360 was “to make it round and make it nice”, Simon Collinson, the company’s General Manager of International Markets also suggested that aesthetics were top of Motorola’s smartwatch hit list.

“We set out to make a really nice piece of jewellery and we think we’ve done that,” he told us.

“We have produced a piece of jewellery that looks like a watch. This whole category is going to explode.”

Motorola has previously spoken out on its disappointment with rival smartwatch efforts, having branded all other devices ‘crappy’.

Speaking with TrustedReviews back in May, Mark Randall, Motorola’s Senior Vice President of Supply Chain and Operations stated: “Moto 360 is a really cool device that we think solves a lot of problems that no one else has solved in the wearables space.”

He added: “We look at the 360 and we look at what everyone has done in that space. To be honest we think they are all pretty crappy.”

Would you rather a smartwatch with a round face or a week long battery life? Let us know via the comments section below.

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