The iPad is set to see a drop in market share for 2014, despite Android and Windows slates seeing a year-on-year boon.
iOS-toting tablets are tipped to suffer a 12.7 per cent slide in growth to 27.5 per cent, down from the previous year, according to a new report by IDC.
It’s not a surprising outcome – the tablet market will grow by 7.2 per cent this year, but that’s down from the far more impressive 52.5 per cent seen in 2013.
Ryan Reith, IDC’s Program Director, said: “In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years.”
“What has played out instead is that many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years.”
Unfortunately for Cupertino HQ, both Android and Windows appear to have weathered the storm.
The report showed Google-powered tablets will see 16 per cent better growth this year than it did in 2013.
Jean Philippe Bouchard, IDC’s research director for tablets, put the Android success down to pricing strategy.
“Right now we see a lot of pressure on tablet prices and an influx of entry-level products, which ultimately serves Android really well,” said the researcher.
He added: “The next six months should be really interesting.”
Windows was the real success story for 2014 however, stealing the show with a hefty 67.3 per cent growth leap up from the previous year according to the report.
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