Following the first quarterly losses in the company’s history, HTC is reportedly in buyout talks with Chinese laptop manufacturer Lenovo.
Despite widespread commercial and critical success with the recent HTC One, the Taiwanese phone manufacturer’s latest flagship offering was not enough to prevent the company recording its first quarterly losses earlier this year.
Now, following the rocky period, HTC is reportedly looking for a buyer, with Lenovo said to have been holding discussions with the Samsung and Apple rival for more than a month.
With Lenovo executives having reportedly been holding secret meetings with HTC’s leaders since late August, the reports have suggested that the Chinese company could be ready to tablet a takeover bid for the handset maker which came to prominence with the likes of the HTC Desire.
Although a potential buyout is reportedly on the cards, we will not be seeing the HTC brand disappear from the street anytime soon, with Lenovo said to be looking to take over the HTC branding, continuing to operate and produce market leading smartphones under to company’s name.
While we must stress that this takeover talk is still firmly in the realms of rumour and speculation, it has been suggested that a buyout could be completed in the first half of 2014, a timeframe which would make a formal announcement likely before the end of the year.
Lenovo has repeatedly tried to bring its smartphone efforts to the wider world, having established a footing for itself in its native China. Despite its best efforts, Lenovo branded smartphones have as yet failed to rival the market leading likes of the Samsung Galaxy S4, iPhone 5S or LG G2.
News of a potential HTC One buyout comes just weeks after Microsoft confirmed it would be taking over former phone giant Nokia. Again, the Nokia brand will not be killed off, instead Microsoft will use it to push its Windows Phone 8 platform.
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