Eminem’s manager, Paul Rosenberg, believes that people are no longer satisfied with the headphones currently bundled with the likes of the iPhone 5S.
Speaking at an event hosted by Beats by Dre, the co-founder of Shady Records said “There was a time when you’d shrug your shoulders and say ‘f*ck it’, he’s just listening to our music through his white headphones or computer speakers, what difference does it make?”
While Paul Rosenberg was clear to point out that while producers and sound engineers maintained high standards during this time, it was nevertheless demoralising for artists, managers and producers.
“That was sort of a sh*tty time, you felt that people weren’t experiencing what you were creating”.
However, he believes that there is a positive consumer shift back to high quality sound now, a move that is particularly important for bass heavy genres like hip hop.
“One of the things that’s good about what Beats is doing and the return of quality sound is that you’re moving into a world where headphones are important.”
“People can hear [the nuance and detail] and they aren’t necessarily satisfied with the headphones that come with an iPhone. That’s changing, they want something different and better and that’s a good thing for all of us.”
The event by the makers of the Beats Solo 2 was held at the legendary Rak Studios in London and was also attended by Beats CEO Luke Woods, reknowned producer Spike Stent, Radio One DJ Zane Lowe and number one recording artist Ed Sheeran.
All agreed that there was an important shift currently happening back towards people wanting to listen to music in higher quality and spending more on top-quality audio equipment to achieve those audio experiences.
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