BlackBerry Z10 price cut comes one month after BB10 launch

Mobile retailers have slashed the price of the BlackBerry Z10 just a month after the make-or-break BB10 handset was released.

Carphone Warehouse is now offering the BlackBerry Z10 on a 24 month Three tariff costing £29 per month, plus a £29 upfront handset fee. At launch, the BB10 handset was free on a two-year contract at £36 per month. This cheaper tariff option means the handset is now offered at a reduction of around £160 over the contract.

Vodafone has followed suit, introducing a web-only deal for the BlackBerry Z10 equating to a £77 reduction through a £33 per month two-year tariff.

With price cuts coming just a month after the BlackBerry Z10 launched, analysts are suggesting that the BB10 handset is struggling, especially with recent reports that BlackBerry Z10 sales have been below expectations.

“The case for [BlackBerry’s] recovery has been that in the long run, the company could return to selling high-end handsets that would feature enough profitability that handset profits could more than offset long-term declines in the highly profitable service business,” said James Faucette, a Pacific Crest analyst.

“We believe that meaningful price cuts so soon after launch, while probably at the initial discretion of the carriers, is likely to relegate the Z10 to being a mid-tier device with very low gross margins.”

Despite being a company that is very dependent upon its loyal customers base, BlackBerry announced last month that a third of new BlackBerry Z10 owners were not BlackBerry users beforehand.

The BlackBerry Q10, wielding a physical QWERTY keyboard alongside the new BlackBerry 10 OS, is due to be released sometime in April and should appeal to the long term corporate BlackBerry users. The second BB10 handset could provide increased success for the Canadian company.

BB10 was tipped to be the make-or-break launch for BlackBerry, as the company has experienced a rather turbulent 18 months, what with staff redundancies, a waning user base, dwindling earnings and a history of service problems.

Do you think the BlackBerry Z10 is better marketed as a mid-range handset? Do you think the BlackBerry Q10 will retail better than its touchscreen brother? Drop us a line via the TrustedReviews Facebook and Twitter feeds or the comments section below.

Via: The Telegraph

More from TrustedReviews


Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors


Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer


These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3


Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones


It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites


New WhatsApp feature could give Apple’s iMessage a run for its money

Essential Phone

Andy Rubin’s Essential phone coming to UK, likely as a network exclusive

Nokia 8

Is this the Nokia Android flagship we’ve been waiting a decade for?

game of thrones 9

Watch Game of Thrones Online For Free: Season 7, Episode 2 ‘Stormborn’ trailer revealed

Honor 9 5

Honor 9