BlackBerry has announced that it will close its music subscription service, BlackBerry Music, in June.
BlackBerry Music has only been in existence for just over a year and a half, but BlackBerry has sent an email out to subscribers announcing that it will close the service on June 2. April will be the last month in which subscribers will be billed for the service.
To make up for the cancellation of its own music streaming subscription service, BlackBerry is offering a 30 day pass to third party offering Rdio, which offers unlimited streaming from a library of more than 18 million songs.
BlackBerry Music launched in August 2011 with the promise of something a little different to the likes of Spotify, which was already the dominant music streaming service in Europe by that point. BlackBerry’s offering would feature a social viral element in which you could share your music with other users of the service.
Adding a new friend effectively enabled you to add another 50 tracks to your $4.99 a month subscription allowance. A fine idea, but not when BlackBerry as a brand was already in sharp decline, with sales numbers and its smartphone market share giving way to Apple’s iOS and Google’s Android platforms.
Of course, BlackBerry has recently relaunched with the all-touch BlackBerry Z10 and its brand new BlackBerry 10 OS. But it seems as if failed relics of the company’s previous output, such as BlackBerry Music, have not been invited along for the ride.
Were you one of the few to use BlackBerry Music? Will you miss the service? Let us know in the comments section below, or via the Trusted Reviews Twitter and Facebook feeds.