Former smartphone giant BlackBerry is ‘dying off slowly’, UK network provider Three has suggested.
With BlackBerry having fallen into smartphone obscurity in recent years, the QWERTY loving company has widely been replaced by Android and iOS devices, as well as the growing Windows Phone scene.
Speaking on the ailing Canadian manufacturer, Three has stated that as “BlackBerry is dying off slowly,” and consumer interest continues to shift, it has moved its focus to rival platforms.
“The Windows Phone market is good for us. We’ve chosen that as our third ecosystem now that BlackBerry is dying off slowly,” Brendan Arndt, Three’s Portfolio Manager said speaking with TrustedReviews.
Despite BlackBerry having refocused its smartphone efforts a little over a year ago, launching the heavily delayed BB10 operating system, the flagship BlackBerry Z10 and BlackBerry Q10 handsets failed to generate much consumer interest.
With BlackBerry’s premium consumer smartphone efforts having dried up recently, the brand is slowly disappearing from retailers’ shelves, with Three stating the Windows Phone OS is a worthy successor.
Speaking on the Windows Phone 8 platform, Arndt stated: “The customer experience is great, the customer feedback is great on Windows Phone and is higher than some of the Android stuff.”
He added: “It has done really well at the mid and low end for us, the top end is still needing that killer product to make it a big success and I hope that is coming and coming soon.”
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