Apple performed better than expected in Q2 of 2014, according to its latest earnings call.
The company had forecasted revenue of between $42 billion and $44 billion, which seemed to be in line with last year’s Q2 figure of $43.6 billion.
However, the final amount trumped all of those figures. Apple actually managed to bring in $45.6 billion of revenue, with $10.2 billion of net profit.
That’s quite a positive when you consider that the quarter has seen no new Apple devices released.
So what’s behind this increased revenue? Improve iPhone sales, it seems. Apple sold 43.7 million iPhones during the quarter, which is up from 37.4 million units sold during Q2 of 2013.
In 2013, of course, Apple only had the one ‘new’ iPhone model on its shelves in the iPhone 5, whereas this year it has two in the iPhone 5S and iPhone 5C.
It wasn’t all good news for Apple, however. While iPhone sales have improved over last year, iPad sales are down. During the last Q2 period it sold 19.5 million iPad devices, whereas that figure has dropped to 16.3 million units this time around.
Tim Cook tried to put a positive spin on the iPad range’s apparent stall by standing back and looking at the whole tablet picture. He pointed out that Apple had sold 210 million iPads up to now, which had exceeded all expectations.
Cook also said that this was almost twice as many iPhones as Apple had sold in a comparable amount of time.
Elsewhere, Apple said it had sold 4.1 million Macs, which compares favourably to the 3.9 million it sold last Q2.
The company is predicting Q3 revenue of between $36 billion and $38 billion, which would again top last year’s figure of $35.3 billion. The lower figure compared to Q2 suggests that there will be no new products launched in Q3, so those holding out for an iWatch or a new Apple TV should probably look to Q4.
Read more: Amazon Fire TV vs Apple TV
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
