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I’m Watch review

Gordon Kelly



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  • apps
  • i'm Watch


Our Score:



  • Stylish, chunky design
  • Responsive touchscreen
  • 4GB integrated storage


  • Unreliable Bluetooth connection
  • Poorly designed apps
  • Limited battery life
  • Expensive

Key Features

  • 454MHz processor
  • Bluetooth sync with iPhone/Android
  • 1.5-inch 240 x 240 pixel screen
  • Android OS with Droid 2 UI
  • 450mAh battery
  • Manufacturer: i'm
  • Review Price: £299.99


Apple or Android, Windows Phone or BlackBerry isn’t likely to be your only major phone related decision this year: ‘smart watch’ or ‘smartwatch’ looks set to be another. This naming differential isn’t officially in place but, with largely independent smartwatches and normal watches which simply relay smartphone notifications set to be big in 2013, it really should. And making a case for the former is I’m Watch.

First demoed at CES 2012, I’m Watch made its proper debut at CES 2013 (see our preview in the tab above). It claims to be a fully functioning Android-based mobile device on its own with touchscreen display and apps. It also has the ability to connect to an Android handset or iPhone to take calls and certainly makes a striking first impression.

I'm Watch

I’m Watch - Design

The heavy set metal design is straight out of a Dick Tracy comic. It is curved to fit the wrist and front and centre is a 1.54in LCD display with a 240 x 240 pixel resolution for a reasonably sharp 220ppi. It won’t match the best smartphones, but it is clear and colours are bright. On the right side is a back button (a double press acts as a home button) and mic while the left side has a speaker and 3.5mm jack which surprisingly also doubles up as the power jack. The thick rubber strap is durable too with a metal coupling that suggests it won’t fall apart any time soon. In fact the watch as a whole has a chunky charm about it that catches the eye.

Of course what also catches the eye is the size of the I’m Watch. At 80g it isn’t as heavy as it looks, but with the watch face itself coming in at 52.9 x 40.6 x 10mm it is on par with the largest sports watches and the thickness in particular can be problematic to shirt cuffs. In practice we found the this bulk made the watch a little strange to wear at first, but we fast got used to it and while it isn’t waterproof we had no reservations wearing it to the gym.

I'm Watch 3

I’m Watch - Features

Unlike current hot products such as the Pebble and MetaWatch, I’m Watch is far from a thin client. It runs a heavily customised version of Android dubbed ‘Droid 2’ and comes with its own selection of apps including Facebook, Twitter and Instagram clients as well as staples like stocks, weather and news. The majority of these are free but third party apps can currently cost up to €2.50.

Interestingly all apps are selected and configured on the I’m Watch website using its ‘I’m Cloud’ portal, which you also use to register the device. The site is well designed, clearly laid out and has a finger friendly mobile version, but we can’t help thinking it would be easier to have a local Android and iOS app - especially as the website requires you to login with your username and password each time.

I'm Cloud

Furthermore the I’m Watch isn’t quite as independent as it first appears, requiring a Bluetooth connection to your handset to apply settings changes, install app downloads and access the Internet. This is a slight drain on your phone’s battery life, but more to the point the lack of an app means content is not simply downloaded to the phone and passed to the watch. Instead it must access the Internet directly and this requires setting up Bluetooth tethering. In the iPhone’s case you have to permanently run a personal hotspot to achieve this which does have a significant impact on battery life. We found you can typically expect a 30 per cent hit, so you’ll need to recharge before the end of the day.


January 15, 2013, 1:54 am

Theres a possibility that such devices could become a nice accesory to a 7 inch to 8 inch mobile networked or wi fi enabled tablet if such were carried in a small bag of sorts on your person. The tablet would only come out for typing texts, emails, for surfing or gaming really. This is instead of a phone and tablet carried around.

Jonathan Morris

February 6, 2013, 12:38 pm

There's another flaw with the I'm Watch; it's not in any way water resistant - and I killed mine after it got splashed. I'll leave it a few days to see if it recovers, but I am not hopeful.

Before I managed to destroy it, I found the Bluetooth connection to my phone was incredibly unreliable and the 15 minute synchronisation far too long (but any more and I guess the battery would be dead in no time at all).

Getting only a portion of new Facebook posts made that app rather pointless and the watch regularly froze and required a long hold of the button to shut down and reboot. I didn't get around to checking if there was new firmware, but the apps are always going to be too basic in my opinion.

I therefore think that, while the concept is good, the best solution is that of the Pebble (and much the same as the Bluetooth watches made by Sony Ericsson and Fossil) where your watch merely relays important information and updates to you.

Albert Salamon

February 6, 2013, 4:41 pm

cool watchfaces for I'm Watch www.genuse.eu

Gordon Kelly

February 7, 2013, 5:41 pm

I agree completely, even as phone screens get bigger this problem arises. Sadly the I'm Watch in its current state is not the one to do it.

Gordon Kelly

February 7, 2013, 5:46 pm

Hey JM, I think I mention all of these points in the review - including the Pebble point ;) That said I did only state it not being 'water proof' not also that it wasn't water resistant. Basically keep it away from water!

I updated my I'm Watch sample to the latest firmware, but sadly the review is based on that version. There is so much to fix I'm not sure whether it is practical or whether the company would be better starting again.


February 8, 2013, 3:35 pm

Strange, I had the same Bluetooth connectivity problems when I was trying out the SonyEricsson smartwatch.
But seriously, if this I'm watch doesn't update in almost-realtime, its not great. It's probably to save battery. So, you check on the watch - nothing. You check on the phone - it's there. Pointless..

Doris orrego

May 19, 2013, 9:06 pm

Is going to be a year since I purchased this watch and until know they couldn't fix it, in other words it never work properly.

It has problem with the bluetooth so I send it back for repair and it it came back with other problems.

1.- A defective cable that did not charge the watch.

2. the watch freeze and get hot and finished all the battery that was left over.

I did get a new cable but they prefer to ignore the problem

I'm watch technical support and customer services warranty

the second repair if I pay for the shipping, what happended with the first time when it when to repair.

It make think that, because I refused to pay for the shipping back from repair they just did not care.

From the 2 years of warranty already past a year and the watch never work is setting on my draw,.

That is not the customer service that I expect.

Very dissapointed

Hasai Justlivinglife Sudor

July 30, 2013, 3:44 pm

The I'm watch is straight garbage....
The only way to use it your phone HAVE to have tethering.


August 15, 2013, 8:57 pm

cant get weather configured. says its configured but cities are still the same as factory


February 13, 2014, 1:55 am

It worked amazing

Graham Le Bas

January 6, 2015, 2:02 pm

if there is anyone still out there, i am returning my im watch, got it for Christmas and it is rubbish, i want to clear the contact content on it before i send it back though and cant find a way of doing this..... anybody know how?

Graham Le Bas

January 6, 2015, 2:03 pm

Hi Glenn, i am just posting a rev on here with a question, if you get this perhaps you can help??

bervol kara

June 30, 2015, 8:54 am

Hello, i cant speak with anyone from im watch support. ı wrote 2 tickets and get no answer. if anyone can help me? i buy the model İ'm ALU and cant registering in im cloud because i havent got the mail and password İD from the predecessor. i create a new account but its not work. how can i get help from support?

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