Windows 10 Price: Is Microsoft dreaming up subscription model?

Microsoft is considering moving away from a one-time purchase model for its upcoming Windows 10 operating system.

Kevin Turner, Microsoft’s Chief Operating Operator, revealed the possible shift at last week’s Credit Suisse Technology Conference.

When asked whether Microsoft was setting up to lose money on Windows, the COO replied: “We’ve got to monetise it differently. And there are services involved. There are additional opportunities for us to bring additional services to the product and do it in a creative way.”

“And through the course of the summer and spring we’ll be announcing what that business model looks like.”

Turner added: “At the same time it’s wonderful to see these nine-inch and below devices explode, because that was an area, candidly, I was blocked out and I had no share of what was getting built. So it’s a very fascinating transition for us.”

Unfortunately we won’t know what shape Microsoft’s new monetisation strategy will take until summer or spring.

This does give us a potential clue as to when Windows 10 will be arriving however, as it seems unlikely the software will land before Microsoft has finalised its payment approach.

The likeliest scenario is that the Windows 10 price reveal will coincide with Microsoft’s Build conference, which takes place in San Francisco from April 29 to May 1 next year.

While Microsoft is keeping hush on the specifics of possible Windows 10 pricing for now, the firm is no stranger to subscription models (read: Office 365), and some kind of tie-in with Office could be in the works.

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Via: Windowsreport

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