large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple’s latest HomePod ad is pure genius

Apple took to YouTube to share a new HomePod ad this week and it’s guaranteed to make at least a few hundred, if not thousand, people sign up for an Apple Music subscription – and maybe even pick up a HomePod.

That’s because it features an exclusive track from American rapper Anderson .Paak, sounded atop a four-minute adventure directed by Spike Jonze, a notable American filmmaker responsible for a slew of recognisable commercials and music videos.

So, Apple’s so-called HomePod commercial is a clever Apple Music advert in disguise – killing two birds with one stone by encouraging customers to both pick up a HomePod unit and take out a paid Apple Music subscription in the process.

The HomePod is Apple’s answer to the Amazon Echo. It’s armed with Siri and touts a great speaker configuration – “there’s a surprising warmth and expansiveness to the HomePod’s sound. It has a huge soundstage that belies its size,” said our Editor-in-Chief Evan Kypreos

Related: Amazon Echo (2017)

Apple Music, on the other hand, is the firm’s Spotify rival. It offers customers ad-free access to more than 45 million songs, as well as a slew of exclusive content, for £9.99 per month. A six-person family plan is also available for £14.99 per month.

What do you think of Apple’s all-new HomePod ad? Let us know over on Facebook or Twitter @TrustedReviews.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.