Trusted Reviews may earn an affiliate commission when you purchase through links on our site. Learn More

Vodafone takes on Motorola with £135 Moto G rival

Vodafone sells plenty of third-party devices, but it also has a respectable roster of own-brand smartphones. Today, a new one arrived.

Vodafone today launched the Smart Ultra 7, a new low-end smartphone aiming to loosen the purse-strings of budget-conscious buyers. The handset is priced at just £135 on Pay-As-You-Go, which puts it in direct competition with budget rivals like Motorola’s Moto G.

The phone features a 5.5-inch Full HD display, and an octa-core processor built by MediaTek. It also sports a 13-megapixel primary camera and a 5-megapixel secondary camera. Other features include 2GB RAM, a 2,960mAh battery, and Google’s Android 6.0 Marshmallow operating system.

vodafone smart ultra 7

Vodafone describes the Smart Ultra 7 as “the perfect smartphone for those who want beautifully crisp viewing and a seamless user experience for either working or gaming”.

The Vodafone Smart Ultra 7 is available to buy today for £135, or on a £19-per-month contract that includes 500 minutes, unlimited texts, and 500MB of data. You can pick up the phone in either “Satin Charcoal’ or ‘Aluminium Silver’ colour options.

Related: Best Android Smartphones 2016

Best Smartphone 2016: What’s the #1 phone right now?

“=”” data-sheets-userformat=”(” 2″:8705,”3″:{“1”:0),”12″:0,”16″:12}”=””>

Would you buy an own-branded Vodafone smartphone? Let us know in the comments.

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor