Vodafone sells plenty of third-party devices, but it also has a respectable roster of own-brand smartphones. Today, a new one arrived.
Vodafone today launched the Smart Ultra 7, a new low-end smartphone aiming to loosen the purse-strings of budget-conscious buyers. The handset is priced at just £135 on Pay-As-You-Go, which puts it in direct competition with budget rivals like Motorola’s Moto G.
The phone features a 5.5-inch Full HD display, and an octa-core processor built by MediaTek. It also sports a 13-megapixel primary camera and a 5-megapixel secondary camera. Other features include 2GB RAM, a 2,960mAh battery, and Google’s Android 6.0 Marshmallow operating system.
Vodafone describes the Smart Ultra 7 as “the perfect smartphone for those who want beautifully crisp viewing and a seamless user experience for either working or gaming”.
The Vodafone Smart Ultra 7 is available to buy today for £135, or on a £19-per-month contract that includes 500 minutes, unlimited texts, and 500MB of data. You can pick up the phone in either “Satin Charcoal’ or ‘Aluminium Silver’ colour options.
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Would you buy an own-branded Vodafone smartphone? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.