Garmin has joined the growing number of companies to bake activity-tracking technology into an analogue watch.
The Garmin Vivomove joins the likes of Withings and Fossil, by adding movement and sleep sensors into an old-fashioned timepiece.
The Vivomove watch promises users a one-year battery life and a body that’s waterproof to 50 meters.
There’s also a Move Bar across the face, which will remind you to get out of your office chair and wander around a bit.
The Garmin Vivomove costs from $150-$300, depending on the casing and band options.
Related: Withings Go: Hands-on
Its launch comes at a time when digital smartwatches are still flattering to deceive.
Meanwhile, users are tired of having to charge fitness trackers every few days and are consigning them to drawers after limited periods of usage.
Indeed, 28% of people who bought a Fitbit in 2015 were no longer wearing the device a year later.
Garmin is banking on offering an attractive timepiece it can sell users on a single device that they can wear 24/7.