Tesco has announced it will be offering classic ITV dramas to its Clubcard TV service following a new agreement with ITV.
The new partnership with ITV means Clubcard TV viewers will now get access to old ITV favourites via the ad-supported service.
Clubcard TV will now host selected episodes of ITV dramas like A Touch of Frost, Prime Suspect, Inspector More and Miss Marple.
“It’s great news for fans of quality drama that some of ITV’s best loved shows are coming to Clubcard TV,” said Scott Deutrom, MD of Clubcard TV. “This is a significant new deal for us as many of the shows added will appeal to our heartland audience.”
The 16 million Tesco Clubcard members will also be able to enjoy episodes from The Darling Buds of May and Cold Feet.
“We are committed to producing and distributing the highest quality content across commercially viable platforms,” said Neale Dennett, Controller of Pay and Distribution at ITV. “We are delighted that this deal with Tesco extends opportunities for ITV viewers to access our content in new and diverse ways.”
Episodes from Hell’s Kitchen USA, Great British Food, Eat Yourself Slim and other cooking shows have also been added to the free service, in an effort to improve the content available on Tesco Clubcard TV.
Supported by targeting advertising based on the shopping habits of each viewer, Clubcard TV is free to anyone who owns a Tesco Clubcard and offers content across all genres subscription free.
Tesco Clubcard TV is developed by the same team behind other Tesco-owned movie and TV service, blinkbox.
The service has already signed deals with Edemol, Warner Bros and Aardman and provides thousands of TV episodes and movies to its huge potential user base.
Tesco is the first retailer to offer its own online TV series and movie streaming service. It is currently only available via a desktop browser.
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