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Tesco Clubcard TV launches as subscription-free video streaming service

Tesco will now offer a subscription-free movie and TV streaming service to its Tesco Clubcard holders, in the form of Clubcard TV.

Previously launched in a beta testing phrase for Tesco employees, the 16 million Tesco Clubcard customers can now enjoy free online streaming of hundreds of movies and TV programmes via the Clubcard TV service. All users have to do is enter their Clubcard number and a few personal details to gain access to the online content, which is offered with no pay-per-view charges or monthly subscriptions.

“Clubcard TV offers a whole world of free entertainment for all the family,” said Micahel Comish, CEO of Tesco Digital Entertainment. “Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.”

Instead, the online streaming service is supported by targeting advertising that changes based on the user’s shopping habits. These ads, including some by Kellogg’s, J&J, Danone and Colgate, will slot in between screenings of any films or TV series the user is watching, similar to the 4oD and ITV Player services.

“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service,” said Comish.

Developed by the team behind Tesco’s other TV and movie streaming service, Blinkbox, the service will offer titles like The Shawshank Redemption, The Wind in the Willows, and TV shows like The Only Way is Essex and The Real Hustle from launch.

Clubcard TV is currently online available in a desktop-browser based format, but Tesco has plans to extend the availability of the service to other devices, including tablets, games consoles and Smart TVs.

Customers who don’t currently own a Tesco Clubcard can still access the service but will have to sign up for a free loyalty card simultaneously.

The launch comes just after an announcement that Tesco will be unveiling its own digital content stores in the near future under the Blinkbox brand – Blinkboxbooks and Blinkboxmusic.

Have you tried the Tesco Clubcard TV service yet? What do you think of the range of content it offers? Let us know via the TrustedReviews Facebook and Twitter pages or the comments section below.

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