Despite have spent years developing its fourth-generation PlayStation console, Sony has revealed that in a bid to reduce the level of losses it saw with the PS3,
“The amount of investment [in PS4] is much, much smaller,” Sony’s Chief Financial Officer Masaru Kato said. Remaining vague on exactly how much less investment the company had given the PS4, he added: “I cannot give you the absolute amount.”
Although the PS3 launched way back in late 2006, Sony has openly acknowledged that due to the high level of investment heaped on the console, the much loved gamer did not turn a profit until 2011. Having hit retailers priced £425, Sony sold the PS3 at a considerable loss, with each Blu-ray hosting console originally costing north of $800 (£515) to produce.
Reassuring investors that similar losses will not be repeated with the PS4, Andrew House, Head of Sony Computer Entertainment said “We will not generate anything like the losses we did for the PlayStation 3.”
Although a PS4 release date has yet to be formally confirmed, it is expected that the console will launch sometime between late October and early November. The PS4 price has been formally set at £349, a full £80 cheaper than its leading rival, Microsoft’s soon to launch Xbox One.
Featuring a redesigned DualShock 4 controller, the new PS4 peripheral will feature a touchpad interface and an integrated ‘Share’ button, allowing gamers to upload in-game video clips with speed and ease.