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Samsung launches huge 10-year TV warranty for ‘screen burn-in’

Good news, TV fans – Samsung has announced a mega 10-year ‘screen burn’ warranty for its entire range of 2016 SUHD Quantum dot TVs.

Samsung Electronics has pledged to repair or exchange TV panels at “no cost to the owner” if any of its new SUHD Quantum dot TVs experience “screen burn-in effect” within the first 10 years after purchase, in what Samsung describes as an “industry-changing warranty”.

Screen burn-in is a TV display issue that leaves a permanent imprint of an image on screen. It’s a fault that happens when a screen is fixed on a single scene for too long, or when the exact same image is display repeatedly. When the burn-in happens, affected areas won’t display the proper colours, and brightness is significantly reduced too.

Common causes of burn in include news tickers, sports channels with static logos, and video games with static heads-up displays.

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“We are committed to making the best technology choices for our customers. Our SUHD Quantum dot TVs not only provide industry leading picture quality, but are built to be enjoyed for many years to come,” said Steve Mitchell, Head of product Management for TV & AV at Samsung UK. “We know that for our customers a TV can be a significant purchase, and we are so confident in the quality of our products we can offer this revolutionary 10-year screen burn warranty.”
Is this warranty as good as it sounds? Our Home Technology Editor Ced Yuen shares his thoughts:

“Screen burn is much less of an issue in modern TVs, but it’s still nice to have to have an official safety net in place. ‘Quantum dot’ will be a new phrase to a lot of people, and for that technology to grow in popularity, Samsung needs to inspire trust. The best shops offer at least five years’ warranty on TVs. For Samsung to offer a 10-year warranty is not only a great gesture – it speaks volumes about its confidence in its products. This is a very wise move.”

The nitty gritty: This warranty is only available for customers who have buy a 2016 SUHD Quantum dot TV between August 1, 2016, and March 31, 2017, from a participating retailer. It covers 19 models, including: 88-inch, 78-inch, and 65-inch KS9800; 78-inch, 65-inch, and 55-inch KS9500; 65-inch, 55-inch, and 49-inch KS8500; and 65-inch, 60-inch, 55-inch, and 49-inch KS8000.

Related: What is HDR TV?

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