large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Pono and Harman hook up to bring hi-res audio to cars

Rock legend Neil Young has announced a partnership with audio giant Harman, in order to bring the Pono Player experience to cars.

The Kickstarter-backed company aims to bring high quality digital music files to the masses with the Pono Player and the recently launched HD music store.

However, it seems Young is already looking beyond the player itself, having “discussed solutions to offer the PonoMusic catalog and supreme, lossless HD quality playback in vehicles,” with Harman CEO Dinesh Paliwal.

Harman hasn’t yet announced a speaker or a device that’ll do the job, but it appears the company may get a ‘Pono certified’ stamp of approval.

In a press release, Young said: “The PonoPlayer is not for audiophiles, it’s for music lovers, who come in all shapes and sizes. We want all of them to feel the power of true HD quality sound.

“Our collaboration with HARMAN, the leader in branded car audio, is an exciting step forward in our journey to bring HD-quality music to people wherever they want to listen to it. As the company that brought us Studer, Soundcraft and Mark Levinson, HARMAN is the ideal partner for us.”

“Music is about the feeling you get when you listen to it. Up to 90 percent of a song’s nuances are lost in the digital compression process,” added Young. “I speak for many songwriters, performers, producers, engineers and fans, including myself, when I say, we all deserve better.”

Read more: Hands-on with the Pono Player

The $400 (around £263) Pono Player is one of the most popular Kickstarter projects ever, bringing in over $6m (about £4m) in funding from excited backers.

The player offers can handle super high resolution /FLAC files, which offer much greater quality far eclipsing iTunes downloads or Spotify streams.

The store went live this week, but audiophile-grade 192KHz/24bit albums certainly aren’t cheap, as we detailed in our report.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.