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PlayStation Vue is the latest web TV app to hit Apple TV before Apple’s

If Apple ever does bring streaming service to its Apple TV set top box, it’s going to have plenty of competition on home turf.

In the US, Sony has released a PlayStation Vue app allowing subscribers to access live channels and on-demand content from Apple’s prized 4th generation hockey puck.

PlayStation Vue joins Dish Network’s own Sling TV solution, enabling the two forefront cord-cutting options to go head-to-head.

Related: Sony PlayStation VR review

Apple TV owners wishing to sign up will still need to do so through the browser, which is Sony’s crafty way of avoiding handing Apple a hefty 30% cut of the subscription fee.

Vue came out of beta earlier this year and has been expanding rapidly since, with availability on browsers, iOS, Android, Android TV and Roku as well as PlayStation consoles.

Subscribers can watch on five devices simultaneously, while the cloud-based DVR makes it possible to record hundreds of hours of content.

“Starting today,” Sony said in a post on the official PlayStation blog, “PlayStation Vue will be supported on Apple TV (4th generation), leveraging Apple TV’s latest hardware to create an innovative experience. You will be able to take advantage of Apple TV’s Siri Remote and easy navigation with touch, while enjoying PlayStation Vue’s sleek look and feel. PlayStation Vue brings popular programming to Apple TV, from live sports networks like ESPN and NFL Network, to premium channels like AMC, FX, HBO, and Showtime.”

Plans start at $29.99 for 55 channels, all the way to $74.99 for the Ultra package with HBO, Showtime and local content.

The rollout had been smooth sailing for Sony until last week’s announcement packages would no longer be including content from Viacom networks like MTV, Comedy Central and Nickelodeon.

The company said it’s focus was keeping the price low, but the loss of premium channels at a time when they

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