Playboy quits Facebook, saying it doesn’t want to “expose” its fans

Playboy has become the latest in a string of companies and celebrities to quit Facebook after it was alleged that the details of around 50 million of its users was misused by a data analytics firm.

Writing in a statement, the company said: “There are more than 25 million fans who engage with Playboy via our various Facebook pages, and we do not want to be complicit in exposing them to the reported practices.”

However, in the same way that Elon Musk’s personal feud with Mark Zuckerberg is likely to have played a part in his decision to remove Tesla and SpaceX’s pages from Facebook, it sounds like Playboy had an ulterior motive in removing itself from the platform, as reported by Mashable.

The company says its had trouble expressing its “values” on the platform due to Facebook’s “strict content and policy guidelines”.

The move is further evidence of the tide seemingly turning against the social network. The #DeleteFacebook movement has prompted thousands to consider leaving the platform, while the company is now under investigation in both the UK and the US for its lax data practices.

Related: How to delete Facebook

It’s not just companies that are quitting Facebook. Celebrities such as Jim Carrey and Will Ferrell are also leaving the platform.

With millions of users remaining, Facebook’s executives are unlikely to be losing too much sleep over the latest news, but the slide in the company’s share price is more troublesome. As of today, Facebook’s shares are currently trading for around $150, an almost 20% fall from the $185 share price it was trading at before the scandal broke.

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