Orange is going after the ‘millennials’ generation with its Pickle TV service, a new premium video service aimed at 15 to 35 year olds.
For a monthly cost of €4.99, around £4.50, Orange is offering its customers access to a clutch of channels that cover a wide-range of topics that millennials are expected to be interested in.
For example, Clubbing TV offers a channel dedicated to electronic music and its culture, while ES1 is a French channel focused on eSports. Game One offers a channel covering manga and gaming, while Spicee presents a video channel loaded with documentaries and “stories”.
With Netflix seemingly cranking out high-quality original TV series and dramas at a heady rate, Amazon Prime Video offering easy access to big films and TV in 4K and HDR, and Now TV offering all manner of streaming packages, you’d be forgiven for wondering why Orange has bothered with Pickle TV.
But it has an ace in the hole in the form of a channel dedicated to South Park, presenting fans with unlimited access to the taste and humour boundary-pushing cartoon. To some that may be enough alone to justify the monthly cost.
Like pretty much every streaming service out there, Pickle TV can be spread across all manner of devices, meaning subscribers can relish South Park and other channels on their TV, smartphone and tablet. And Orange promised the service is free from advertising.
A one-month free trial is on offer for Orange Mobile and TV customers, while customers on its ‘Open’ plans can sign up to six months of free Pickle TV access.
Time will tell is Orange has entered the TV and video streaming market a little too late, but if it can keep enticing its customers with good subscription offers then maybe the service will survive in the face of behemoths like Netflix and Amazon Prime video.
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