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Microsoft: People come to Windows Phone for the photography apps

Microsoft believes its selection of photography apps are a big part of why Windows Phone appeals to customers.

The company has finally attracted some of the big name classic apps that people expect to get on their smartphones to Windows Phone, but it’s the photography apps that really make them stay.

Speaking to TrustedReviews, Matt Collins, Global Director of Applications and Partner Marketing at Microsoft, revealed customers love the photography apps available on Microsoft’s mobile operating system.

“When we ask consumers what segments [of the Windows Phone store] they associate [with Windows Phone], without any kind of a lead from Microsoft or a nudging, they come back to imaging applications,” explained Collins.

Nokia and Microsoft really pushed the photography capabilities of Windows Phone devices last year with the Nokia Lumia 1020, which came with a 41-megapixel rear Carl Zeiss sensor and a host of new photography apps.

The strong photography message was then reiterated with the Nokia Lumia 925, which although only had 8.7-megapixels to its name, still offered superb quality photos thanks to its Carl Zeiss optics.

“The message around the hardware for the camera has broken through and so when we ask them what apps do they think of Windows Phone they go to imaging. And I think that’s a carry over effect of all of the work that we did last year, with the 1020 as the flagship to tell people about the camera hardware.”

“It’s interesting that that hardware story has bled into shaping a software perception.”

Microsoft Devices most recently launched the Nokia Lumia 930, which offers a 20-megapixel camera again with Carl Zeiss optics. It’s another mid-range handset with a strong focus on photography.

Hopefully Windows Phone can attract a few more big name apps for its latest Windows Phone 8.1 that will increase its user base and get more people snapping.

Read more: Best cameras 2014

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