large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Jim Beam has launched an Echo-style device for whiskey lovers

Smart speakers like the Amazon Echo and Google Home can handle most things you throw at them, but can they pour you a warming shot of bourbon on a cold winter’s night?

JIM, the smart decanter from the fine folks at Jim Beam, can. It’s the World’s First Intelligent Bourbon Decanter, which isn’t really all that surprising when you think about it.

Wake it up with a “Hey Jim” command and simply say “pour me a shot,” and the librations will begin to flow.

Related: Best Kodi box 2017

The 3G-enabled product can also answer some whiskey-related queries. Ask it “what’s the best way to drink bourbon?” and the company’s seventh-generation Master Distiller Fred Noe will answer “any damn way you like.”

Ask it the weather and, JIM will tell you “bourbon drinking weather.”

Anything else you ask, you’ll get an “I have no idea,” followed by some booze-related quip.

It might not be quite as functional as an Echo, but it sure beats Alexa’s “I’m sorry, I don’t know how to answer your question.” or “Hmm, I’m not sure what you meant by that question.”

The 3G functionality will last for just 6 months and then it reverts to a regular manual decanter, so at least the smarts will outlast the novelty value. Pre orders began today.

Every now and then a product comes across the TrustedReviews desk that has us checking the calendar. We can confirm yours is right too. It’s not April 1.

Would JIM be more useful to you than Alexa? Drop us a line @TrustedReviews on Twitter.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.