Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

ITV Hub launches as ITV Player rebrand, lands on Amazon

Love the ITV Player? Forget about it – it’s dead to us all now.

Long live the ITV Hub, the new video streaming service from ITV, which is officially launching today.

The ITV Hub, which was announced in September, brings all of ITV’s services under one brand.

It’s a similar move to Channel 4’s recent rebranding of 4oD as All 4.

At the time of the announcement, ITV revealed its hopes for the ITV Hub to replace both the ITV Player and

We have created an exciting new brand identity for The ITV Hub which will present all of ITV’s family of channels and services front and centre with a distinct, digital look and feel building off the success of ITV’s rebrand,” said Rufus Radcliffe, ITV’s Group Marketing Director.

The new ITV Hub is now live on the web, mobile, and connected TVs.

The streaming service is also newly available on Amazon Fire TV, Fire TV Stick, and Freeview Play.

Related: Netflix vs Amazon Prime Instant Video

What’s more, the ITV Hub will also offer new episodes of Family Guy and American Dad.

“With over 11 million registered users and 726 million long form requests last year alone, our VOD service has come of age, with live TV right at the core of our proposition,” said Paul Kanareck, ITV’s Director of Online.


Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.