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iPhone 8 launch went much better than anyone thought

The iPhone 8 launch exceeded expectations for Apple, with the firm posting another bumper financial report.

Apple sold 46.7 million iPhone handsets during the three months ending September 30, beating Wall Street’s predictions by around 700,000.

Around the time of the release, reports suggested slow demand for the iPhone 8 and 8 Plus, ahead of the iPhone X release this Friday.

In more good news iPad sales continued to bounce back following a long period of decline. It shifted 10.3 million units, compared with 9.3m a year ago.

Related: iPhone X

Mac sales also rose again over 2016, with 5.4 million sold, compared with 4.9 million a year ago.

The sales gave Apple a net profit of $10.7 billion for the period, on revenue of $52.6 billion.

The X-Factor

Moving forward, Apple is predicting a huge Christmas quarter, propelled by iPhone X sales.

“The initial demand for iPhone X has been very, very strong,” said CEO Tim Cook (via Bloomberg). He said production is “going well, we’re doing more each week and I’m pleased with how things are going.”

The company estimates it could bring in up to $87 billion in the three months from October to the end of December.

That would constitute a record holiday period for the firm and the predictions have Wall Street doing happy dances.

The company briefly hit an all-time high value of $900 billion as it closes in on the $1 trillion landmark.

Have you upgraded to an iPhone 8? Happy with the purchase? Share your thoughts in the comments section below.

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