In the wake of Friday’s iPhone 5S and iPhone 5C releases, Apple has confirmed that its two latest smartphones have set launch weekend sales records with 9 million handsets sold.
Despite severe iPhone 5S stock shortages which saw the flagship phone sell out at a range of Apple stores and third-party retailers, Apple has revealed that the fingerprint scanner hosting handset has helped break its launch weekend sales records.
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Acknowledging the shortage of iPhone 5S availability, Cook stated: “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly.”
He added: “We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Although Apple has failed to detail the split between iPhone 5S and iPhone 5C sales, it is believed that the lack of iPhone5S stock could have seen increased interest in the colourful iPhone 5C, a phone also expected to appeal to many first-time Apple users.
With London’s Apple stores having erected signs just hours after doors open stating that iPhone 5S stocks had already dried up, some networks and third-party retailers failed to get any stock at all.
Ahead of launch, network provider O2 confirmed that it would have no iPhone 5S stock to offer Tweeting: “Nearly #O2iPhone Friday! Get 5c instore & order 5s online & on phone. No 5s in stores but they’ll order for you and say when it’s in.”
With no iPhone 5S pre-orders having been offered by Apple, when the handset went on sale online last Friday, the earliest shipping times were listed simply as “October.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
