Chinese mobile manufacturer Huawei is hoping to steal Apple’s thunder with a number of teasers for its Mate 20 Pro, and a particularly cheeky PR stunt.
On the day of the iPhone XS, XS Max and iPhone XR phones, the company’s public relations team for Ireland sent some UK journalists a fruit basket, with a note claiming “one bad Apple can spoil the whole bunch”.
The firm signed off the note with a the tag line “experience a higher intelligence” and pointed to the October 16 launch event in London. The tweet below comes from The Star journalist Mark Kavanagh.
Read more: iPhone XR vs iPhone XS vs iPhone XS Max
The cheeky @HuaweiMobileIE team are at the guerilla marketing again, sending in an @Apple event spoiler of a basket of fruit and this lolz reminder with news that their own Mate 20 Pro will be launched in London on October 16. #techwars pic.twitter.com/rVv4onij8t
— Mark Kavanagh (@djmarkkavanagh) September 12, 2018
Huawei also posted three teasers for the P20 on its official Twitter account. One says “thank you for letting us be the real hero of the year” upon a silhouette of a smartphone. Here it again points to the October 16 event date.
Thank you for letting us be the real hero of the year. See you in London.16.10.18. #HigherIntelligence #HUAWEIMate20 pic.twitter.com/blwOcweRj1
— Huawei Mobile (@HuaweiMobile) September 12, 2018
Another teaser posted to Twitter shows a person running inside a ring, that looks an awful lot like the one depicted in Apple’s Gather Round event invites. The tweet features the text: “Thank you for supporting us as innovators.”
Thank you for supporting us as innovators. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/pvQr7mlzd1
— Huawei Mobile (@HuaweiMobile) September 12, 2018
Finally, the company appears to hint the Mate 20 Pro will be available in a wide ranger of colours, while apparently thanking Apple for ‘keeping things the same’. It was accompanied by the hashtag #HigherIntelligence.
Thank you for keeping things the same. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/ZhZHj9Xg3s
— Huawei Mobile (@HuaweiMobile) September 12, 2018
Huawei is posing more of a challenge to Apple and has overtaken the latter in terms of global smartphone sales. Both firms trail Samsung.
Will you be considering the Huawei Mate 20 Pro over anything Apple launched at its event today? Drop us a line @TrustedReviews on Twitter.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.