Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Google will do anything to end the blue vs green bubble war

Google has announced a string of updates to Google Messages to celebrate a landmark of 1 billion users now on RCS messaging.

One of the key updates is the ability to customise the colour of the message bubbles within a chat, with users able to pick a different colour (including the background) for every chat. That, Google says, might trigger you to realise before sending accidental messages.

Get the iPhone 12 on a 400GB contract for £21 a month

Get the iPhone 12 on a 400GB contract for £21 a month

The iPhone 12 can be had on a 24 month contract with 400GB of data for £504 overall.

  • Mobiles
  • 400GB of data
  • £21 a month, no up front fee
View Deal

“It’s no longer about blue vs. green,” Google says pointedly. “Now you can differentiate your conversations and avoid accidentally texting your family group chat a weekend update meant for your friend.”

Google has been a strong advocate for ending the tiered blue vs green bubble system caused by Apple’s iMessage closed garden. Apple has sort of buckled by agreeing to adopt RCS messaging in 2024, as Google has also been demanding all along. However, green bubbles are going nowhere.

Next up, Google is adding Photomoji, which makes it possible to transform a photo from your library into an emoji you can send as a standard emoji or a reaction.

There’s also a new set of Screen Effects, which make messages “come alive” Google said. This is similar to what we’ve seen in iMessage for years. If you type certain phrases like “I love you” or “it’s snowing” for instance, you’ll see a nice little display on your screen. There are more than 15 to uncover.

There are new animated emoji, reaction effects and voice moods (both of which we detailed as part of Google’s big Android updates today).

Google is also adding profiles to messages. The company explains: “We know self-expression is important, and with Profiles, you can now shape how you appear across Google services. This addresses the problem of receiving messages from phone numbers not saved in your contacts, which can be particularly useful in group chats so that you know who all the other participants in the group are.”

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words