Ahead of the mass production release of Google Glass next year, industry analysts have suggested the Google Glass price could be as low as £200.
While Google has already made a number of pre-release Google Glass units available for purchase by developers at a lofty $1,500 (£976) apiece, analysts have predicted that in a bid to make it appealing to the masses,
The prediction comes from Jason Tsai, an analyst with the Topology Research Institute who stated that the Google Glass price could see the device hit the market at $299. Although this equates to a smidge under £200 at current exchange rates, it is believed it will cost considerably more on UK soil.
With the Glass’s display its most expensive component costing Google somewhere between $30 and $35, Tsai has claimed that the search giant turn hardware behemoth could sell Google Glass at a reduced fee in order to gain widespread interest. The company has used similar tactics in the launch of its cheaply priced, high performing Google Nexus 4 smartphone and Google Nexus 7 tablet.
Although far from official, the predicted Google Glass price would fit with comments made by Google co-founder Sergey Brin who recently stated that the eyewear would launch at a “considerably lower cost” than the $1,500 fee paid by 8,000 developers.
Google Glass has come under severe criticism in recent months, with privacy groups becoming just one of many outlets for concerns surrounding privacy issues introduced by the camera.
Discussing the unit’s potential issues, Google’s Executive Chairman Eric Schmidt recently stated: “It’s obviously not appropriate to wear these glasses in situations where recording is not correct. Companies like Google have a very important responsibility to keep your information safe but you have a responsibility as well which is to understand what you’re doing, how you’re doing it, and behave appropriately and also keep everything up to date.”
Read More: Google Glass – The Privacy Problem