Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Gmail fights notification spam with new filtered notifications

A new feature rolling out to Gmail’s iOS app will allow it to automatically filter your notifications, so only the high-priority ones make it through. 

The feature was first revealed at Google I/O earlier this year, but Google has announced that the update is rolling out to iOS users now.

Related: New Gmail

In order to enable the new filtering, you’ll need to select “High priority only” from the Notifications section of the settings menu within the app.

We’re yet to try out the functionality for ourselves, but we’ve got our fingers crossed that it actually works.

Google claims it leverages the company’s machine learning and AI prowess to separate your low- and high-priority emails, but it will be interesting to see quite how successful it is.

Although cutting out all spam would be ideal, if the system gets too aggressive then it runs the risk of not notifying you of important emails, which could end up with some very unfortunate consequences in the worst situations.

Combined with the changes to notifications that are already due to arrive in iOS 12, your phone notifications could become a lot scarcer very soon. It won’t stop you from compulsively checking your phone overnight, but it’s a start.

How much spam email do you still receive in 2018? Get in touch with us @TrustedReviews.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.