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Facebook opens up Embedded Posts to the public

Just a couple of weeks ago, Facebook began opening up embedded stories for some of its publishing and celebrity partners, but now that feature has now been extended to all users.

The roll-out allows the code from those posts to be placed on blogs and websites around the web, giving more context to the stories, while also allowing everyone to keep track of the original source.

The roll-out of Embedded Posts is Facebook’s attempts to make its content more visible across the rest of the web.

Twitter has mastered this, while Instagram now allows embeds across the web too. Facebook is also consumed with attracting more high profile celebrities to post to Facebook and Twitter and sees Embedded Posts as a vital tool in this drive.

Previously those who wished to post Facebook content on other sites, usually those mocking the more bizarre occurrences on the site, needed to take a screenshot and upload it as an image, but that all changes today.

Now, hitting the ‘Embed Post’ option in the drop down menu next to the post now allows users to copy the code and add it to their site, blog or article in native form, where content management systems permit.

After the post has been embedded, users will be able to interact with it in all the ways they could on the site or mobile apps. They’ll be able to like and comment as well as share the embedded post with their own friends.

Of course, there are privacy concerns with this roll-out, but Facebook assures that all content labelled as private outside of immediate friends cannot just be embedded all over the web.

In a post on its Newsroom blog, Facebook wrote: “As of today, we’ve rolled out Embedded Posts to everyone. We’ve also made a few enhancements, including an improved mobile experience and in-line video playback.”

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