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Facebook introduces embedded posts to compete with Twitter

Web users have become accustomed to seeing Twitter posts embedded within news stories on their favourite sites, but Facebook has moved today to offer itself up as a similar source for real-time news.

The social network has introduced ’embedded posts,’ meaning public status updates, photos, videos and other content can be copied in its native form and posted on other websites or blogs.

The roll out will begin with the company’s major media partners, such as CNN, The Huffington Post, Bleacher Report and tech blog Mashable, before it takes the feature completely public.

It appears the embedded posts feature will be most useful to bloggers and journalists who’ve picked up on posts from well-known celebrities, athletes, brands and organisations and deem them usable as part of their own stories and articles.

Buzzfeed, for example, is probably going to have a field day with this.

In a post on its newsroom blog, Facebook detailed photos shared by Andy Murray after winning Wimbledon, and another of the royal baby from the official British Monarchy page.

All embedded posts will allow users to comment, like and also to share the post with their own Facebook circles. Users will also be able to ‘Like’ pages directly from the embedded posts on other websites.

In order to embed posts users will need to select the down arrow from the top right corner of posts and select the ‘Embed Post’ option from the list. Users will then need to copy the line of code and paste it within their own blog.

A wider roll out, the social network says, is coming soon, once best practice has been established

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