Samsung has thought of a great way to get you to buy their new TVs − by trying to trick you into thinking your current TV is playing up, and then saying you should probably get an upgrade.
The South Korean giant’s clever/annoying new ad campaign goes live in the UK on Friday (May 25), and it’s likely to leave people across the nation fumbling around for the remote and accusing their loved ones of breaking the telly earlier when they were doing the cleaning.
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The ad will make it look like your TV has gone all fuzzy and spluttery and wrong, before your screen goes completely blank for five seconds of total silence.
A message will then appear, reading: “This is your TV screen … most of the time; a void full of nothing”. Cue annoyed but relieved faces from viewers. A real whirlwind of emotions.
The rest of the ad will focus on “Ambient Mode”, which features on Samsung’s new QLED TVs and essentially turns them into giant, electronic framed pictures when you’re not watching anything.
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“This unique and disruptive marketing campaign has been designed to underscore our messaging in the most dramatic way possible, switching sets off to remind the public that their TV is simply a boring black screen for 90 per cent of the time,” said Rebecca Hirst, the marketing director for Samsung Electronics UK & Ireland.
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It will air during the ad breaks of shows including Coronation Street, First Dates and the Champions League final.
What are your feelings on the ad? Share your thoughts @TrustedReviews.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
