Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple’s answer to ChatGPT and Bard could arrive next year – report

You’d probably be more surprised if it wasn’t, but Apple is reportedly testing an AI chatbot of its own to rival Open AI’s ChatGPT and Google’s Bard.

According to a new report from Bloomberg, Apple has built its own large language model codenamed ‘Ajax’ as well as a corresponding chatbot which is being referred to as ‘Apple GPT’ inside Cupertino.

Save 11% on the M2 Pro Mac Mini

Save 11% on the M2 Pro Mac Mini

The higher-specced M2 Pro Mac Mini is currently selling for 11% less than usual on Amazon.

  • Amazon
  • Save 11%
  • Now £1,249.99
View Deal

The well-connected reporter Mark Gurman says that although the technology is being worked on in the background, there’s still indecision about how to deploy it to customers.

However, this is a cross company effort, according to the report, and Apple could making a “significant AI-related announcement next year.”

“The company has already deployed AI-related improvements to search, Siri and maps based on that system. And Ajax is now being used to create large language models and serve as the foundation for the internal ChatGPT-style tool,” Gurman has heard from people familiar with the matter.

According to today’s report, Apple is gradually rolling out test access to employees, some of whom are already using it to assist with product prototyping. Gurman says Apple is seeking top talent from across the generative AI industry as its plans go into overdrive.

The update comes after previous reporting from the New York Times in March this year, claiming a Siri-powered rival to the AI chatbot pacemakers was incoming.

The report focused on how Apple’s Siri, Amazon Alexa and Google Assistant’s “miscalculations” left the door open for the chatbot explosion led by OpenAI. It asserted Siri and its rivals “squandered” the chance to lead the AI race.

The NYT said part of Apple’s issues with shifting its existing Siri model to a more interactive solution is down to the way the assistant’s word database was originally compiled, which a source described as “one big snowball”. That meant there was no “clear path” to pivot Siri to a ChatGPT like tool.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.