Apple is mulling whether to set up dedicated stores to hawk its forthcoming Apple Watch, according to reports on Thursday.
The firm is currently building several displays within high-end retail outlets in Paris in order to show off its fancy new smartwatch, according to a Fashion Mag report.
If the displays are a success, the firm would spin the idea off into a much larger number of stores-within-stores or new dedicated Apple Watch outlets. according to 9to5Mac sources.
These locations will be constructed “if demand deems [them] necessary,” the report claims.
It would certainly not be a surprise if Apple chose locations outside of its Apple Store to sell the timepiece.
Earlier this week, in the heavily-publicised Jony Ive interview in the New Yorker, the design guru hinted future Apple Stores could have ‘VIP areas’ where exclusive items like the gold Apple Watch Edition would be sold.
Ive also recounted a story of a conversation overheard in China when one man reportedly said: “
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Apple Stores, in all of their sterile, pristine, immaculate glory, currently do not have that requisite floor adornment.
The Apple Watch will go on sale in the United States in April, with details of an international roll out still unclear.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.