Samsung may have stepped up its advertising game, but Apple is flexing its marketing muscles just as hard.
Apple has released a new behind-the-scenes advertisement for its Cookie Monster advertisement.
The original ad was released last month, and saw the Cookie Monster making use of the “Hey Siri” timer feature on the iPhone to help prepare some delicious baked treats.
“Go behind the scenes of the commercial, with Cookie Monster and everyone’s personal assistant, Siri,” writes Apple.
Check out the ‘outtakes’ below:
http://www.youtube.com/watch?v=Wk5qT_814xM
Related: iPhone 7
And you can watch the original commercial below:
http://www.youtube.com/watch?v=CCbWyYr82BM
Mmm, cookies.
What’s your favourite thing to bake? And do you use a phone or tablet to help you cook? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
