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Apple is selling ‘unique’ iPad Pro, price estimate: £15,000

Apple has created a one-of-a-kind iPad Pro to raise money for the London Design Museum.

The ‘unique’ iPad Pro will be sold by the Phillips art auction house, with all proceeds going to the museum.

The iPad Pro was “donated by the Apple Design Team”, according to Phillips, and will go for an estimated £10,000 to £15,000.

By contrast, the iPad Pro normally retails at between £499 and £839 when bought directly from Apple in the UK.

But what’s so different about this iPad Pro? The only apparent difference is the colour. The tablet comes in an off-yellow hue, and is bundled with an otherwise unavailable blue-leather smart cover.

Apple has also created an orange leather case for the Apple Pencil, which now sports a gold band near the top.

ipad proThe normal, not-priced-at-£15,000 iPad Pro

Otherwise, the iPad Pro is basically the same as the one you could buy in any Apple Store, at least in terms of hardware.

The one-off tablet was created by Jony Ive, Apple’s Design Chief, who has a longstanding history with the London Design Museum.
“Jony Ive showed a prototype mobile phone at the Design Museum in 1990, long before he started working for Apple,” said Deyan Sudjic, director of the Design Museum.

Sudjic continues: “He was winner of the museum’s first ‘Designer of the Year’ award in 2003 for the iMac.”

“To support the museum, he and his team in Cupertino have designed this special iPad Pro in a unique colour numbered Edition 1 of 1,” he added.

Related: Best Tablets 2016

If you’re interesting in buying the tablet, you can contact the Phillips auction house here.


How much would you pay for Jony Ive’s funky iPad Pro? Let us know in the comments.

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