Apple, in its efforts to push innovation to new levels, has plans to revolutionise the humble paper bag, patent records show.
Yes, you read that correctly. Apple really does have a plan to overhaul the common retail bag.
The Cupertino-based company said as much in a patent filing, giving curious readers an overview of what exactly a carrier bag is and what it’s used for:
“Bags are often used for containing items. For example, retail bags may be used to contain items purchased at a retail store.”
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So you… put things in it?
Impressive stuff so far, then. But the thrust of Apple’s patenting seems to be to create a bag as environmentally friendly as possible, using 60% recycled white paper.
According to Apple, a paper bag “can help to reduce any environmental impact from production, use, and disposal of the bag”.
What’s more,
Revolutionaries that they are, Tim Cook and co have also included a plan for a handle. It’ll be formed of paper fibres arranged in an 8 stitch, circular pattern. Don’t worry, we don’t know what that means, either.
Still curious? Here’s the US Patent and Trademark website posting.
Interestingly, the new paper bag design borrows one big feature from the recently released iPhone 7 in that it comes sans headphone jack. Now that’s innovation.
Watch: The Refresh
Excited? Curious? Downright bored? Let us know in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.