Amazon has announced its X-Ray feature is now available on your TV courtesy of Fire TV.
But what is Amazon X-Ray? It’s an IMDb-powered platform that will give you insight into whatever’s on your TV screen.
So if you’re watching a movie and you can’t quite remember the name of an actor, you’ll be swiftly reminded who’s starring courtesy of X-Ray.
Similarly, if a catchy jingle evades your long-term memory function while watching tele, X-Ray will scour its databases to track down the song.
It’s an Amazon-exclusive partnership with IMDb, giving Prime Instant Video a leg up over Netflix.
“We’ve all been there: you’re sitting on the sofa, watching a favourite movie or TV show, and a familiar face enters the scene – but you can’t for the life of you remember who he is, or what other movies he’s been in,” explained Peter Larsen, Amazon’s Vice President of Devices.
“X-Ray solves this –
He added: “We think Amazon Fire TV customers are going to love this elegant experience on the big screen at home, and it’s just one simple click of the remote away.”
Related: Amazon Fire TV Stick vs Chromecast vs Roku Streaming Stick
Aside from answering those essential viewing questions, X-Ray will also offload trivia and bloopers, making it a formidable TV viewing companion.
While X-Ray doesn’t work across all content, it’s available on thousands of titles. The feature will already be familiar to Prime Instant Video app users, who’ve had X-Ray for a while now.
The over-the-air software update for X-Ray is rolling out to Fire TV starting today.